CNH ( NYSE: CNH ) is a world-class equipment, technology and services company. The Company operates commercially through its brand portfolio which includes Case IH, New Holland Agriculture, New Holland Construction, and CASE Construction Equipment. 

Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNH’s 40,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.

Industry: Machinery Manufacturing
Company Size: 10,001+ employees

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**About Us**

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.

From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

**Grow a Career. Build a Future!**

Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can’t happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers.

**Job Purpose**

The Campaign Manager is responsible for the planning, execution, and performance optimization of integrated marketing campaigns designed to drive both wholesale and retail sales through an independent dealer network to agricultural end-users.

This role sits within the Commercial Marketing team and serves as the central orchestration point between the Business Segment Lead (market share owner), product management (Product Marketing Organization), dealer channel stakeholders, a captive finance organization, and parts and service business units.

The Campaign Manager ensures that commercial objectives translate into actionable, measurable campaigns that generate demand, enable dealers, and support profitable growth. Candidate must be able to work hybrid position in either New Holland, PA or Racine, WI.

**Key Responsibilities**

**Campaign Strategy & Execution**

- Translate annual and quarterly sales objectives into integrated campaign plans that drive wholesale orders and retail demand.

- Develop campaign briefs grounded in segment strategy, product positioning, competitive landscape, and seasonal demand cycles.

- Lead campaign execution across advertising agencies and external vendor partners (creative, media, digital, experiential, CRM, etc.).

- Ensure message consistency across national, regional, and dealer-level activations.

- Oversee production timelines, budgets, and performance milestones.

**Dealer Channel Enablement**

- Design campaigns that support dealer sell-in (wholesale) and sell-through (retail) objectives.

- Equip dealers with marketing toolkits, co-op guidance, promotional assets, and retail offers.

- Align campaign timing with dealer inventory levels and sales priorities.

- Partner with field teams to gather dealer feedback and optimize activation effectiveness.

**Cross-Functional Collaboration**

- Partner with the captive lender and pricing and programming team to integrate retail finance programs, rate promotions, and leasing offers into campaign architecture.

- Coordinate with Parts & Service organizations to incorporate lifecycle revenue strategies and after-sales attachment opportunities.

- Collaborate with Product Managers to ensure new product launches include:

- Clear value propositions

- Competitive differentiation

- Pricing and promotional strategy

- Sales enablement materials

- Support go-to-market planning for new product introductions including tradeshow or farm show strategies executed through the tradeshow and events team

**Performance Management & Analytics**

- Establish marketing KPIs aligned to wholesale shipments, retail sales, market share growth, and campaign ROI.

- Monitor performance across funnel metrics (awareness, consideration, purchase, ownership and re-purchase).

- Optimize campaigns based on real-time performance data and market feedback.

- Provide structured reporting to Business Segment Lead and Commercial Leadership.

**Budget & Vendor Management**

- Manage campaign budgets to maximize efficiency and return on investment.

- Evaluate agency and vendor performance against defined deliverables and KPIs.

- Ensure compliance with brand standards and commercial guidelines.

**Experience Required**

- Bachelor’s degree in Marketing, Business, or related field.

- 5+ years of experience in campaign management, preferably within durable goods, heavy equipment, or dealer-distributed industries.

- Demonstrated experience managing advertising or marketing agencies and external partners.

- Strong understanding of multi-channel marketing (digital, media, experiential, dealer programs).

- Experience working within or alongside a distribution/dealer channel model.

- Analytical proficiency with marketing performance metrics and ROI measurement.

- Excellent cross-functional communication and stakeholder management skills.

**Preferred Qualifications**

**Pay Transparency**

The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)

**What We Offer**

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

**Benefits**

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

- Flexible work arrangements

- Savings & Retirement benefits

- Tuition reimbursement

- Parental leave

- Adoption assistance

- Fertility & Family building support

- Employee Assistance Programs

- Charitable contribution matching and Volunteer Time Off

Click here to learn more about our benefits offerings! (US only)

US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.

Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.

If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com.

Campaign Manager

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