ProviderTrust was founded in 2010 with a mission to create safer healthcare for everyone through OIG and state Medicaid exclusion monitoring. Today, the organization has developed the industry’s most accurate dataset for ongoing exclusion monitoring and primary source verification, serving the nation’s top health systems, payers, and pharmacy organizations. Our solutions monitor employees, vendors, provider networks, licenses, credentials, and more for OIG and state Medicaid exclusions, sanctions or disciplinary actions, license expirations, or suspensions. With a team of 100+ employees, our Nashville-based company has consistently been recognized as one of the Best Places to Work by Modern Healthcare, Inc. Magazine, and the Nashville Business Journal.

Industry: Hospitals and Health Care
Company Size: 51-200 employees

ProviderTrust

Savvy Admin PROD

**ProviderTrust Summary **

ProviderTrust was founded in 2010 with a mission to create safer healthcare for everyone through OIG and state Medicaid exclusion monitoring. Today, the organization has developed the industry’s most accurate dataset for ongoing exclusion monitoring and primary source verification, serving the nation’s top health systems, payers, and healthcare organizations. Our solutions monitor employees, vendors, provider networks, licenses, credentials, and more for OIG and state Medicaid exclusions, sanctions or disciplinary actions, license expirations, or suspensions. With a team of 100+ employees, our Nashville-based company has consistently been recognized as one of the Best Places to Work by Modern Healthcare, Inc. Magazine, and the Nashville Business Journal. To learn more, visit [providertrust.com]

**Job Description **

The search landscape has shifted from a list of links to a conversation. As our Digital Marketing Specialist, you will own the technical and semantic strategy to ensure ProviderTrust is the most authoritative "source of truth" for ongoing exclusion monitoring and primary source verifications, whether a user is searching on Google or querying an AI agent like Perplexity, ChatGPT, or Gemini. You aren't just ranking pages; you are building the knowledge base that the future of search depends on.

The Digital Marketing Specialist will own the execution and optimization behind how ProviderTrust is found, understood, and trusted online.

This role sits at the intersection of traditional search, emerging AI Answer Engines (LLMS), content strategy, paid search, and web performance, working closely with growth marketing and product marketing to bridge the gap between technical site health and semantic content authority.

**Duties and Responsibilities **

**Search Discoverability - SEO & AEO **

- Apply emerging best practices for AI search visibility, including optimizing content for Google AI Overviews, answer-engine optimization (AEO), and large language model citation, to ensure ProviderTrust surfaces in AI-generated responses

- Research and identify high-value keyword opportunities aligned to key personas and buying groups

- Optimize existing web pages, blog posts, and landing pages for on-page SEO/AEO — including metadata, headings, internal linking, and structured data

- Partner with freelance content creators to review new content for discoverability before publication

- Monitor competitor SEO/AEO strategies and identify gaps or opportunities for ProviderTrust to improve its organic presence

- Advise on website content and structure using clear, authoritative formats (FAQs, structured data, concise definitions) that improve discoverability across both traditional and AI-powered search engines.

- Maintain sitemap to properly guide AI agents and crawlers, balancing visibility with data protection.

**Website Management, Optimization, and Reporting **

- Manage and monitor technical website health, including site speed, crawlability, indexation, Core Web Vitals, and schema markup

- Analyze website performance data using Google Analytics, Search Console, and heatmapping tools (HotJar) to identify improvement opportunities

- Produce regular reports and dashboards for Commercial leadership, summarizing organic traffic trends, keyword rankings, and site health

- Maintain website hygiene — managing redirects, broken links, duplicate content, and page structure changes

- Stay current with Google algorithm updates and proactively adjust strategy to maintain and improve rankings

- Track and report on brand citation frequency within AI-native search engines (Perplexity, SearchGPT) and Gemini’s AI Overviews

**Cross-functional Collaboration **

- Partner with demand generation on paid/organic alignment and landing page strategy for campaigns

- Support product marketing by ensuring solution and use-case pages are optimized for healthcare-specific search queries

- Contribute to the marketing team's broader KPIs around pipeline and brand visibility

**Suggested Skills and Experience **

- 2-4 years of SEO experience, ideally in a B2B SaaS or healthcare technology environment

- Demonstrated ability to grow organic traffic and improve search rankings

- Proficiency with SEO tools such as SEMrush, Google Search Console, and GA4; experience in AI visibility tools is a major plus

- Proficient in WordPress site management, with a focus on technical hygiene (managing plugins, image optimization, and Schema blocks)

- Strong analytical skills — ability to translate data into clear insights and recommended actions

- Excellent written communication and an eye for content quality in a compliance-adjacent industry

- Familiarity with CMS platforms (e.g., HubSpot) and basic CRO principles

- You understand that "Search" is no longer just a list of blue links, but a conversation between a user and an AI

**What It's Like to Work Here **

At ProviderTrust, we recognize that experience is built in many ways. If you have relevant skills that are not reflected in your resume or your experience doesn’t match our exact requirements, we welcome your candidacy and encourage you to share more. We champion building a team that embodies empathy, equity, respect, and inclusivity while actively supporting our community, clients, partners, and friends. We value differences of opinion and embrace unique perspectives. We desire an environment that allows all team members to bring their whole selves to work unashamedly. We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time. ProviderTrust is an equal opportunity employer.

To be great at ProviderTrust, we find our team members have these things in common:

- Gain energy from working in a fast-paced, creative environment

- Decision-making that employs a blend of data-driven insights and intuition

- Ability to multitask and handle multiple projects concurrently

- Resilience and positivity, able to address setbacks and bounce back quickly

- Resourcefulness, discovering creative ways to get things done

- Joy in making an immediate and positive impact

- Diverse interests that are welcomed and extend beyond our organization

**Things That Make Us A Great Place To Work **

- Hybrid schedule: 3 days in office

- 16-week paid primary caregiver with a 2-week phase-back leave policy

- 4-week paid secondary caregiver leave policy

- Competitive base salary and incentive package with 401k matching, HSA employer contribution, and company-paid life and disability insurance

- Medical, dental, and vision benefits: PT pays 80% of your premiums. We also offer access to a range of free mental health and well-being resources.

- Unlimited PTO, 11 paid holidays, and a flexible work schedule

- Internal professional growth, development, and mobility

- Daily all-company morning huddles to sync up across the business

- In-office experience: fully stocked kitchen, ergonomic desk setup, dog-friendly, and many celebrations!

- Remote experience: home office set-up with technology provided, remote-friendly meetings and celebrations, and interest-specific Slack channels for connecting across teams

- Fitness stipend, wellness program, and cell phone reimbursement

- Modern Healthcare Best Places to Work (2021-2025)

- The Tennessean Top Work Places (2022-2025)

Digital Marketing Specialist

Our vision at Servpro Industries, LLC is to be the premier cleaning and restoration company in the world. So when disaster strikes, homeowners, businesses and insurance providers will rely on us to respond with unparalleled service excellence. As a nation's leading fire and water cleanup and restoration company with more than 2,000 franchises nationwide, we are growing rapidly creating exciting opportunities for "A Level" talent at our Corporate headquarters in Gallatin, TN.

As a valued Servpro Industries, LLC employee, you'll be part of a stable, growing company offering state-of-the-art customer service and products throughout the United States and an excellent working environment for its employees. The top qualified candidate will receive an attractive salary and competitive benefits. 

Do you love a challenge? Are you motivated to help people succeed? Do you have a dream? Do you want to form relationships with quality people? Do you just love the color green? Servpro Industries, LLC may just be for you.
 
Servpro Industries, LLC is an Equal Opportunity Employer M/F/D/V.

Industry: Consumer Services
Company Size: 201-500 employees

SERVPRO

**What We Offer**

- Excellent health benefits plan, which includes medical, vision and dental options

- 401(k) with company match

- Company profit sharing plan

- Generous paid time-off and paid holidays

- Paid parental leave

- 2 free on-site fitness rooms

- Employee Assistance Program

- Employee Resource Groups

- Personal and professional development program

**Job Summary**

The Marketing Analyst plays a key role in establishing the systems, reporting frameworks, and data foundations that support SERVPRO’s digital marketing efforts. This role partners closely with teams across Communications, Growth Media, SEO, Creative, Customer Experience, and Technology to continually refine and improve digital experiences. The analyst examines performance media, site behavior, analytics, and audience segmentation to uncover insights that strengthen business performance and enhance the customer journey.

**You will**

- Partner with functional marketing teams (e.g. social, paid media, SEO, .COM) to define and measure full funnel Key Performance Indicators (KPIs), with emphasis on spend efficiency and channel contribution to revenue.

- Leverage data processing and analytical tools to explore large datasets, identify insights, and highlight trends that inform business strategy and drive business decisions.

- Translate complex performance data into clear, compelling insights and narratives for both internal stakeholders and external partners.

- Take ownership of key workstreams by proactively identifying opportunities where technology, data, or innovative approaches can solve business challenges in new and impactful ways.

- Build and maintain scalable reporting systems that improve visibility into campaign performance and channel Return on Investment (ROI) across the organization.

- Develop dashboards and self-service tools that reduce manual reporting effort and improve data accuracy.

- Conduct root-cause analyses to diagnose data anomalies, identify inefficiencies, and uncover growth opportunities across paid, organic, and brand campaigns.

- Assist in building departmental forecasts and completing monthly operating reports that support ongoing performance management.

**You have**

- 3+ years of experience with a proven track record of success in meeting performance goals in Marketing, eCommerce, Business Intelligence, or related department.

- Strong understanding of marketing performance metrics and data flow across paid and organic media, and digital channels.

- Ability to collect, mine, and manipulate data from disparate data sources, with a willingness to dig deeper and understand the process that creates data.

- Demonstrated ability to synthesize complex data into actionable insights, and effectively communicate these insights and recommendations to both technical and non-technical stakeholders.

- Proficiency with core analytics tools and methods, including data extraction, manipulation, and visualization (e.g., SQL, Tableau, Advanced Excel).

- Hands-on experience working with key marketing and telephony insights platforms (e.g. Google, Meta, Invoca, etc) .

- Knowledge of external SEO performance platforms like SEM Rush, hotjar etc.

- Ability to brainstorm, contribute, and adjust in a high-performance team environment, with the confidence to take the lead and guide other departments when necessary.

- Strong understanding of statistical significance and robust test analysis.

- Excellent organizational and communication skills.

- Bias to action and a committed, intrinsically motivated effort toward raising the bar through constant learning and improvement.

**Education**

- Bachelor’s degree in Business, Information Technology, or Computer Science or related field

**About SERVPRO**

For more than 50 years, SERVPRO® has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, construction, biohazard and pathogen remediation throughout the United States and Canada. Our 2,200+ individually owned and operated franchises are supported by our dedicated headquarters team. We strive to cultivate a professional community that respects and celebrates the things that make us unique, the things we share, and the collaborative spirit we bring to the work we pursue together.

~~SERVPRO is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, gender, sexual orientation, national origin, veteran or disability status. ~~

Marketing Analyst

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