At Cook Systems, our 30-year legacy in the IT services industry and commitment to innovation drive our passion for developing exceptional IT talent. Serving numerous Fortune 500 clients from our Tennessee headquarters, our transformative approach sets us apart in the technology industry.

We believe in nurturing well-rounded IT professionals through our proprietary FastTrack program, which goes beyond technical training by instilling personal character, a passion for learning, and integrity as essential elements of being an outstanding consultant. With an impressive 95% of our graduates remaining in the IT industry, our evolving, proprietary screening process refined over the past decade enables placement rates that surpass industry standards.

Our transformational approach, team-delivered solutions, and culture of internal growth have established a unique way of doing business that values people over placements, fostering genuine partnerships with our clients and candidates.

Join us at Cook Systems as we continue to revolutionize IT talent development, create lasting partnerships, and shape the future of technology.

Industry: IT Services and IT Consulting
Company Size: 201-500 employees

Cook Systems

Savvy Admin PROD

COOK SYSTEMS INTERNATIONAL has an IMMEDIATE need for a Media Buyer with Search Ads 360 experience

The Media Buyer (Contractor) will have a strong focus on Paid Search to join our dynamic team. This role will play a key part in the planning, execution, and optimization of multi-channel digital campaigns—including search, social, display, video, and both linear and connected TV. Your work will directly impact the efficiency and effectiveness of our donor outreach efforts.

Key Responsibilities:Maintains an up-to-date and thorough understanding of activation best practices, technology, and tasks within each platform.

Executes complete campaign set-up including keyword & ad copy creation/expansion, tracking set-up, negative keyword strategy, bid and budget management.

Upskills on all internal buying and reporting tools to achieve a level of proficiency. Independently maintains an up-to-date and thorough understanding of optimization concepts within each platform. Performs daily checks on all assigned campaigns & ad platforms to ensure delivery and performance, identifying daily/weekly/monthly/quarterly bid optimizations.

Monitors daily in-platform opportunities based on lost bids, creative performance, competition & bid strategies.

Develops and implements bid rule strategy and optimization efforts at campaign, ad group, & keyword levels. Actively works to A/B test keywords, ad copy, & landing pages throughout campaigns.

Daily pacing and performance reports.

Partnering with media buyers across paid media to understand what is happening in their channels and potential impact for Search

Requirements:3 to 5 years of hands-on experience in Paid Search campaign execution.

Experience with SA360 (Search Ads 360) is preferred.

Prior experience managing search campaigns in an in-house environment is a plus.

Background working with advertising platforms such as Google or Microsoft is highly desirable.

Additional recruitment details:

Top Skills Requested:Experience managing Search campaigns within SA360 and Microsoft. If they also have experience executing linear television and programmatic, this is a plus.

Advanced quantitative skills and aptitude including advanced Excel skills beyond pivot tables, creating charts, vlookups,

Provides active voice in optimization strategies, proactively communicating challenges and opportunities to all internal teams and stakeholders

Incredible attention to detail and obsessiveness to thrive for zero-defect campaign set-up & execution at all times

Ideal Candidate Profile:An individual with experience executing search for an in-house team is preferred. However, those who have performed search with an agency would be appreciated as well. We are also open to individuals who have experience working for advertising platforms such as Microsoft or Google. The individual should be able to work autonomously and serve as a primary consultant for digital media.

e/o/e

Junior Media Buyer (Contractor) - Paid Search/Search Ads 360

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