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Industry: Industrial Automation
Company Size: 2-10 employees

Confidential

Savvy Admin PROD

**Director of Marketing **

**Location: ** Indianapolis Metro (Hybrid)

**Travel: ** Yes ~25%

**Position Summary **

A growing workforce solutions provider is seeking a strategic, results-oriented Director of Marketing to lead and unify the organization’s marketing function across diverse lines of business. This role is responsible for driving brand alignment, demand generation, and digital marketing performance to support revenue growth and talent acquisition goals.

The Director of Marketing will oversee brand strategy, digital channels, content development, and marketing technology while building and leading a high-performing team. This leader will translate business objectives into measurable marketing initiatives and serve as a key partner to executive leadership.

**Key Responsibilities **

**Marketing Strategy & Demand Generation **

- Develop and execute a comprehensive, data-driven marketing strategy aligned with company growth objectives.

- Own demand generation efforts, including lead acquisition, nurturing, and conversion optimization across client and candidate audiences.

- Establish and track KPIs tied to pipeline growth, revenue contribution, and marketing ROI.

- Partner closely with Sales, Recruiting, and Operations to ensure alignment with business priorities and pipeline needs.

- Develop campaign attribution models to evaluate performance and optimize marketing investments.

- Oversee marketing intake and prioritization processes to ensure alignment with strategic objectives and efficient resource allocation across the organization.

**Brand Strategy & Management **

- Lead enterprise-wide brand consolidation across multiple divisions.

- Define and maintain brand architecture, messaging strategy, and visual identity standards.

- Ensure brand consistency across all customer and candidate touchpoints.

- Oversee execution of rebranding initiatives across digital, print, and in-person channels.

**Content Strategy & Execution **

- Develop and lead a comprehensive content strategy to support lead generation, employer branding, and client engagement.

- Oversee the creation of high-impact content, including thought leadership, case studies, blog content, email campaigns, and sales enablement materials.

- Ensure content aligns with SEO strategy, brand voice, and target audience needs.

**Digital Marketing & Social Media **

- Oversee multi-channel digital marketing strategy, including social media, paid media, and organic channels.

- Guide the development and execution of social media programs to enhance brand visibility, engagement, and recruiting outcomes.

- Monitor engagement, sentiment, and channel performance, adjusting strategies as needed to maximize impact.

**Search Engine Optimization (SEO) **

- Lead SEO strategy to improve organic visibility across service lines and job categories.

- Direct keyword strategy, on-page optimization, and technical SEO initiatives.

- Monitor rankings, traffic, and conversion metrics to drive continuous improvement.

**Website & Conversion Optimization **

- Own corporate website and microsite strategy, ensuring optimal user experience and brand consistency.

- Lead website enhancements, redesigns, and A/B testing initiatives.

- Analyze user behavior and optimize conversion funnels to increase lead volume and application completion rates.

**Marketing Technology & Analytics **

- Own and optimize the marketing technology stack, including CRM, ATS integrations, and marketing automation platforms.

- Ensure accurate data tracking, reporting, and system integration across platforms.

- Develop dashboards and reporting frameworks to provide visibility into campaign and pipeline performance.

**Competitive Positioning & Market Intelligence **

- Conduct market research and competitive analysis to inform positioning and messaging strategy.

- Identify industry trends, customer needs, and competitive gaps to strengthen market differentiation.

- Provide strategic recommendations to leadership based on insights and analysis.

**Team Leadership & Development **

- Build, lead, and develop a high-performing marketing team, including internal staff and external partners.

- Establish clear goals, performance expectations, and development plans.

- Determine optimal resourcing strategies (in-house vs. agency) to support growth.

**Vendor & Budget Management **

- Develop and manage the annual marketing budget, ensuring alignment with strategic priorities.

- Oversee relationships with agencies, vendors, and service providers.

- Negotiate contracts and optimize spend to maximize ROI.

- Oversee promotional and branded asset strategy, ensuring alignment with brand standards and supporting recruiting, sales, and field engagement initiatives.

**Executive Communication & Reporting **

- Provide regular performance updates and strategic recommendations to executive leadership.

- Translate data and insights into actionable business recommendations.

- Serve as a key advisor on marketing’s impact to growth, customer acquisition, and brand positioning.

**Qualifications **

**Experience **

- 5+ years of marketing experience, preferably in B2B or staffing environments.

- 3+ years in a leadership role with team management responsibility.

- Proven success in demand generation, digital marketing, and brand strategy.

- Experience managing multi-brand or complex organizational environments.

- Strong understanding of marketing technology, automation, and analytics platforms.

**Education **

- Bachelor’s degree in Marketing, Communications, Business, or related field required

- MBA or advanced degree preferred

**Key Competencies **

- Strategic thinking and business acumen

- Revenue and performance orientation

- Leadership and team development

- Data-driven decision-making

- Cross-functional collaboration

- Strong communication and executive presence

Director of Marketing

Now, more than ever, our continually-expanding senior population and their families are demanding options that maximize choice, service and care based on personalized need. The importance of continued engagement and growth, availability of long-term care when needed and the opportunity to return to a high level of function following illness or injury have also moved to the top of the list for these independent, active and forward-thinking adults. As an established professional organization, CarDon & Associates offers just the options you and your family might be looking for in senior living and care — with its array of progressive and expertly-managed senior living communities and health & living centers.

Industry: Hospitals and Health Care
Company Size: 1,001-5,000 employees

CarDon & Associates

**Director of Marketing and Admissions ****Wanted at CarDon - ** **Why Choose CarDon?**

We're dedicated to supporting your goals--both personally and professionally. If you're looking to elevate your career, we provide real opportunities to step into leadership roles and make a meaningful impact. With over 20 locations across Indiana, CarDon is seeking a Director of Marketing and Admissions who is passionate about providing exceptional care and eager to grow with us.

**Career Growth**

Your professional development is a priority at CarDon. We're committed to promoting from within and supporting your advancement every step of the way. With tuition assistance and access to CarDon University, you'll have hundreds of educational videos and opportunities to build new skills. Interested in leadership? Our Leadership Acceleration Path (LeAP) is designed for associates ready to invest in their development and take the next step in their careers.

**Great Pay & Benefits**

Enjoy weekly pay (or daily, if you prefer), paid time off, and a comprehensive benefits package--including pet insurance for your furry family members and much more.

**A Family-Oriented Team**

As a family-owned organization, we treat our team members like our own. From team celebrations to ongoing support, we're here to help you succeed.

**About The Role**

The Director of Marketing and Admissions plays a pivotal role in overseeing and managing the entire admissions process within a healthcare setting. This position is responsible for ensuring that prospective residents and their families receive compassionate, clear, and comprehensive guidance from initial inquiry through admission. The director will develop and implement innovative strategies to improve admissions efficiency and resident satisfaction, while maintaining compliance with managed care regulations and organizational policies. Collaborating closely with clinical teams and educational program coordinators, the Director of Marketing and Admissions ensures that all admissions align with the facility's standards and resident care goals. Ultimately, this role drives the growth and reputation of the organization by fostering a welcoming environment and continuously seeking new methods and principles to enhance the admissions experience.

**Job Responsibilities**

- Lead and manage the admissions team to provide exceptional service to prospective residents and their families.

- Develop and implement admissions policies and procedures that comply with healthcare regulations and managed care requirements.

- Collaborate with clinical staff and educational program leaders to coordinate resident admissions and ensure seamless transitions.

- Analyze admissions data and trends to identify opportunities for process improvements and increased efficiency.

- Engage in community outreach and marketing efforts to promote the organization's services and attract new residents.

- Train and mentor admissions staff to maintain a cheerful disposition and uphold high standards of professionalism.

- Continuously seek out and integrate new methods and principles to enhance the admissions process and resident experience.

**Minimum Qualifications**

- Minimum of 1 year of experience in admissions or resident intake within a healthcare setting.

- Demonstrated knowledge of managed care systems and healthcare regulations.

- Strong leadership and team management skills.

- Excellent communication and interpersonal skills with a proven cheerful and empathetic disposition.

**Preferred Qualifications**

- Experience developing and managing educational programs related to resident care or admissions.

- Familiarity with electronic health records (EHR) and admissions software.

- Proven track record of implementing innovative admissions strategies that improve resident satisfaction.

Director of Marketing and Admissions - University Heights Health and Living

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