

Industry: Diensten levensmiddelen en dranken
Company Size: Meer dan 10.000 werknemers

The HEINEKEN Company

Savvy Admin PROD

**PURPOSE OF THE POSITION**

Drive BP, conversion and MS growth for HML brands and driver customer loyalty in on trade channel, by creating and executing premium, distinctive, exciting and impactful on trade activations with a cross-functional team.

**RESPONSIBILITY **

-  On-Trade Activation Planning & Execution

- Execute on‑trade campaigns (It’s Tiger Time, HEINEKEN Afterwork) and activation calendars

- Deliver seasonal activations (Thingyan, CNY, Thadingyut, Christmas, etc.)

- Lead brand‑led BTL campaigns and promotions

- Support outlet-owned events with toolkits and POSM

-  POSM & Outlet Experience

- Manage POSM creation, execution, and budget

- Develop impactful POS items

- Menu listings

- Gamification materials

- Premium merchandise

- Manage the outlet experience toolkits

-  Draught & Loyalty Programs

- Drive advocacy and sales of the draught portfolio

- Strengthen loyalty programs to increase conversion

- Ensure quality standards during activations

-  Event Execution & Brand Ambassadors

- Lead development and co-execution of on-trade customer events

- Align with Brand Managers and Sales team for Heineken Afterwork & Green Zone programs

- Manage Brand Ambassadors in Tiger Streets & project zones

-  Cross-Functional Collaboration

- Align closely with Sales, Brand Managers, Trade Marketing, and agencies

- Support channel strategy and activation calendar development

**Requirements**

- Bachelor’s degree in business administration, Marketing, Public Relation, or any related fields

- Minimum 1 - 3 years of relevant On Trade (include MONT) channel marketing, brand marketing or field sales experience

- Strong project and budget management skills to drive projects and campaigns E2E

- strong knowledge of channel dynamics, trends and strategy

- Self-motivated with a winning mentality and a strong sense of ownership and responsibility

Trade Activation Specialist

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