Golden Pet Brands is leading America’s pet health revolution by making longevity-focused nutrition simple for pet parents, and rewarding for pets, through product excellence, education, and storytelling.

Industry: Pet Services
Company Size: 51-200 employees

Golden Pet Brands

Savvy Admin PROD

Creating a world where pets live longer, healthier lives, from their very first meal.

Learn more about our brands.

**We’re Looking For A(n): ** Innovation Brand Manager

**Location: ** Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

**What You’ll Be Doing: **We are seeking a highly strategic and entrepreneurial Innovation Brand Manager to lead the development and launch of new products and brands within our growing pet food portfolio. Reporting directly to the CEO, this is a senior, high-visibility role with significant autonomy and ownership.

This individual will operate like a “founder within the company,” responsible for identifying opportunities, developing innovative product concepts, and bringing them to market. The ideal candidate combines strong brand instincts with hands-on product development experience in consumer packaged goods (CPG), particularly in consumable categories.

- Lead end-to-end innovation for new product lines—from concept ideation through commercialization

- Identify whitespace opportunities through consumer insights, trends, and competitive analysis

- Develop compelling brand positioning, messaging, and go-to-market strategies

- Partner cross-functionally with R&D, operations, supply chain, and external partners to bring products to life

- Manage product development timelines, budgets, and key milestones

- Own packaging, pricing strategy, and product architecture decisions

- Collaborate with marketing and sales teams to ensure strong market entry and sustained growth

- Continuously evaluate product performance and iterate based on data and consumer feedback

**Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.):**

- 5–8+ years of experience in brand management, innovation, or product development within CPG

- Strong experience in consumable goods (e.g., food, beverage, supplements, or similar categories)

- Proven track record of launching new products from concept to market

- Highly strategic thinker with the ability to execute and operate independently

- Comfortable working in a fast-paced, ambiguous environment with high ownership

- Strong cross-functional leadership and project management skills

- Excellent communication and storytelling abilities

- Required Education: Bachelor's degree

- Required Experience: 5+ years

- Preferred Experience: 7+ years

- In your cover letter, we’d love for you to use this as an opportunity to tell us about something you helped bring to market. We’re interested in hearing about the opportunity you identified, how you approached building and launching it, and the impact it ultimately had. Please focus on your personal contribution and the decisions you made along the way.

There’s no required length or format — we simply want to better understand your direct impact and what success looks like.

**Golden Perks & Benefits**

- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.

- Annual bonus

- We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.

- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.

- Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.

- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.

- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.

- Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.

- Potential for quarterly KPI bonuses.

The base salary range is $104,000-$130,000, plus bonus potential.

The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.

Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.

We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.

**A Note to Recruiting Agencies: **At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are ~~not ~~ authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding.

**Candidate Safety: ** The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will **only **contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM or NAME@GOLDENPETBRANDS.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will **never ** send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Pet Brands directly at safety@goldenhippo.com to verify its validity.

Click here to learn more about general internet safety and our hiring practices.

Innovation Brand Manager

We empower generations to explore the wonder of childhood and reach their full potential.

We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies.
 
Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

Industry: Manufacturing
Company Size: 10,001+ employees

Mattel, Inc.

**CREATIVITY IS OUR SUPERPOWER. ** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

**Job Description**

**The Opportunity:**

We are currently seeking an Associate Toy Marketing Manager for our Jurassic World Action Figures, Global Brand Team.

On the Global Brand Marketing team, we oversee the global brand strategy, developing and managing the toy line, and spearheading marketing plans for regional teams to execute in market. The Associate Toy Marketing Manager will play an important role in setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Sr. Manager and cross-functional teams, the Associate Toy Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce.

**What Your Impact Will Be:**

- Ensure all brand marketing projects are supported by business strategy, objectives and insights

- Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and lines of business

- Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights

- Communicate regularly with regional teams and lines of business to ensure needs are being met

- Actively manage licensor partner relationship through business performance reporting, product line development updates, and other ad-hoc requests to ensure alignment

- Prepare for and deliver presentations that convey a strategic message to large audiences

- Present with confidence to drive brand strategy and products

- Brief and develop marketing assets by working with internal teams and external agency partners

- Help develop global marketing campaigns for execution at a local level

- Monitor key trends, brands and competitors’ performance in all markets

- Lead global business reporting and analysis

- Act as point of contact for brand inquiries and dissemination of brand information and assets

- Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions

**Qualifications**

**What We’re Looking For:**

- 5+ years (3 years with MBA) experience in marketing, preferably in product development

- Experience with company/product/marketing that is rooted in consumer trends

- Thorough understanding of marketing mix and KPIs

- Experience analyzing data and managing financials

- Ability to synthesize data and pull insights to create recommendations

- Strong skills presenting in front of large groups

- Highly organized, independent and detail oriented with strong follow up skills

- Strong time management, planning and project execution skills

- Excellent written and verbal communication skills

- Strong interpersonal skills with the ability to build solid collaborative relationships

- Passion for toy and entertainment

- The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

**Additional Information**

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

**How We Work:**

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

**Who We Are:**

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:

The Culture at Mattel

Corporate Philanthropy

Associate Manager, Toy Marketing - Jurassic World Action Figures

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