We are a stand up paddle brand, we are a lifestyle brand, we are racers, we are surfers, we are anglers, we are industry leaders, and we are technical innovators. The technical innovations are what allow us to stand apart. From designing the world's first fishing specific stand up board to creating a proprietary carbon/innegra weave, BOTE continues to push stand up paddle boarding forward. These innovations allow our customers to paddle faster, further, and with purpose.

Industry: Retail
Company Size: 51-200 employees

BOTE

Savvy Admin PROD

**Your Impact**

BOTE is seeking a Graphic Designer to play an important role in bringing BOTE's brand, products, and campaigns to life through thoughtful, on-brand design execution. This role contributes to a wide range of creative work across marketing campaigns, product styling and graphics, packaging, retail signage, POP placements, and digital assets.

Graphic Designers at BOTE are trusted creative partners who understand both the visual language of the brand and the marketing goals behind the work. This role works closely with the Design Manager and collaborates regularly with the Director of Marketing to ensure creative output is aligned with campaign strategy, messaging, and brand standards. While primarily execution-focused, designers are encouraged to think like marketers, take ownership of their work, and contribute ideas that strengthen the final result.

**What You'll Do**

**Design Execution & Creative Contribution**

- Design a wide range of creative assets including product packaging, product graphics and styling elements, marketing campaign assets, retail signage, POP placements, email, print, and digital content

- Contribute to the visual look and feel of campaigns and products by executing designer-led concepts within established brand and campaign guardrails

- Execute social media advertising creative and paid marketing assets (video editing and creator-style content production are not core requirements, but interest in contributing there is welcome)

- Translate creative briefs and campaign direction into clear, thoughtful design solutions that support the intended message and goal

- Take ownership of assigned projects from initial layout through final production-ready files

- Support product design efforts from a visual and stylistic standpoint, including graphics, colorways, patterns, and overall aesthetic direction (non-functional design)

**Collaboration & Creative Alignment**

- Partner closely with the Design Manager for creative direction, feedback, and mentorship

- Collaborate with the Director of Marketing to understand campaign purpose, core messaging, and strategic intent behind design requests

- Work cross-functionally with marketing, e-commerce, product, and retail teams to support ongoing creative needs

- Provide design input and asset needs to support photography and video planning, and assist on-set during photo and video shoots to help ensure final visuals align with campaign execution

- Respond to feedback constructively and iteratively, refining work to meet both creative and strategic goals

**Quality, Consistency & Production**

- Ensure all work adheres to BOTE brand standards, visual guidelines, and production requirements

- Prepare clean, organized, and production-ready files for print and digital use

- Double-check layouts, packaging specs, and technical details for accuracy and consistency

- Maintain organized working files, templates, and shared brand assets

- Help ensure brand consistency across campaigns, products, and customer touchpoints

**OTHER TRAITS YOU SHOULD HAVE**

- Passionate about the outdoor industry and the lifestyle that the BOTE brand represents

- Strong design fundamentals with curiosity about marketing strategy and intent

- Comfortable balancing creativity with structure and feedback

- Action-oriented and self-motivated

- Thrives in a fast-paced, collaborative environment

- Detail-oriented and organized without losing sight of the bigger picture

- Interest in creating creator-style social content is a plus

**What You've Accomplished**

- 2+ years of professional graphic design experience in an in-house or agency environment

- Portfolio demonstrating strong design fundamentals across print and digital

- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign); experience with Figma or similar tools a plus

- Solid understanding of layout, typography, color, and production-ready file setup

- Ability to take direction, absorb feedback, and manage multiple projects simultaneously

- Interest in outdoor, lifestyle, or product-driven brands is a plus

Graphic Designer

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