Here at Infinite, our purpose is to serve your growth.

As a group of digital enthusiasts, marketing trendsetters, sharp-witted strategists, and creative champions, we guide our clients through changing trends in the digital age. Whether we’re working through new media or ideating creative solutions, our integrated advertising agency exists to create lasting impressions in a disposable culture.

Infinite is passionate about aligning your vision with the interests of your consumers. From nonprofits and restaurants to Fortune 500 companies and entertainment icons, we drive brand growth through data-driven insights, inspiring creative, and connected experiences.

With offices in Dallas, TX, and New York, NY, Infinite has the passion and resources to serve your brand’s growth. So let’s get started.

Industry: Advertising Services
Company Size: 51-200 employees

The Infinite Agency

Savvy Admin PROD

**Company Description **

Here at Infinite, our purpose is to serve your growth. As a digital marketing agency, we guide our clients through changing trends in the digital age to create lasting impressions. Infinite aligns visions with consumer interests, driving brand growth through data-driven insights, creative solutions, and connected experiences. With offices in Dallas, TX, and New York, NY, we have the passion and resources to serve your brand's growth.

**Role Description **

The Infinite Agency is looking for an Associate Director of Strategy to join our team at the intersection of insight, experience, research, and business impact. You bring both historic knowledge and precision that allow you to set a plan for the brand vision while driving executional clarity across teams and marketing channels.

Curious, forward-thinking, driven with a go-getter approach, influencing key stakeholders, and pushing forward a cohesive, growth-oriented approach.

- Create strategic insights for clients utilizing customer and competitive research, bench marking studies, and general analysis and audit techniques.

- Serve as the lead individual (especially for Brand Management and New Business) as it relates to guiding your accounts through the process of developing complex strategic plans

- Orchestrate, implement, and optimize integrated campaign strategies across Social, Paid Media, CRM, and emerging platforms

- Develop creative and tactical briefs grounded in clear positioning and communication strategy

- Lead communication frameworks that connect brand, product, and performance objectives

- Develop creative briefs on projects by using research and insights to create a single strategic idea that inspires the creative team to achieve a business objective

- Create pitch decks and develop deck narratives by collaborating with the team and orchestrate the process of gathering information from each department

- Lead primary and secondary research by creating surveys, focus groups, internal and external brand questionnaires to discover insights

- Stay up to date on trends, media habits and innovative tech/platform opportunities to educate brands and departments on opportunities for brand relevance

- Define habits and trends into actionable insights that allow for collaboration between the creative, social and digital media teams

**Competencies **

- Strong desire to lead and drive a team through brand development, engagement, analytics, and more

- Deep experience working with content strategy

- Need to be a clear and articulate communicator both in presentation and in writing; editing skills and proofreading is a must

- Innovative thinker with the ability to instill confidence in clients and across internal teams.

- Must be a self starter and have the ability to create paths of success without heavy supervision as well as have good judgment even when the tasks are ambiguous

- Must be familiar with strategic frameworks and comfortable developing and adapting frameworks to clients needs

**Qualifications **

- 5+ years post-degree experience in an Advertising agency or on a Marketing team in-house

- Data Analysis, Strategic Planning, Marketing Strategy skills

- Experience in developing and implementing marketing plans

- Strong communication and presentation skills

- Ability to work collaboratively with cross-functional teams

- Knowledge of digital marketing trends and technologies

- Experience with market research and consumer behavior analysis

- Bachelor's degree in Marketing, Business, Communications, or related field

Associate Director of Strategy

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