Pressed Juicery is the leading cold-pressed juice and healthy snacks brand dedicated to making plant-forward living as convenient and delicious as possible. 

The company’s mission is to pave the way for plant-forward living by making real, healthy food accessible to everyone. Pressed operates more than 100 retail stores in 10 states, is available in nearly over 3,000 distribution points through its wholesale partners, and can be purchased directly from their website and shipped to any location within the U.S. 

For more information, please visit pressed.com or the Pressed app. Follow Pressed on Instagram, TikTok, Twitter, and Facebook for additional updates.

Industry: Food & Beverages
Company Size: 1,001-5,000 employees

Pressed Juicery

Savvy Admin PROD

**Pressed is growing and hiring a Senior Director of Wholesale Marketing ** to turn strategy into execution and drive profitable growth across Off-Premise and Foodservice On-Premise (FSOP) channels.

If you’re a commercially minded marketing leader who knows how to translate big-picture strategy into clear, channel-specific plans and can build programs to perform across Off-Premise and FSOP - this role is for you.

**About Pressed Juicery **

Pressed Juicery is a modern wellness brand built with the mission to empower your wellness journey.

Founded in 2010 by three friends, Pressed began as a small space with a big idea: real, nourishing food should be accessible and fit into everyday life. What started in a tiny Los Angeles juice bar has grown into a dynamic omnichannel brand, with products available through thousands of retailers nationwide, alongside our company-owned stores and direct-to-consumer channel.

At Pressed Juicery, we operate as one community bringing high-quality, better-for-you products to market. Guided by passion and purpose, we’re building what’s next in wellness.

**Our Mission **

Pressed Juicery’s mission is to empower your wellness journey.

**Our Workplace Culture **

- We embrace diversity, equity, inclusion, and belongingness!

- We speak up with radically candid communication.

- We wholeheartedly support personal and professional growth.

- We believe mistakes can be valuable and lead to continuous improvement.

- Lastly, we value excellence and strive to achieve greatness in all we do!

**Our Values **

- Community - as leaders, we celebrate differences, champion strengths, and compassionately aspire to be our most vibrant selves.

- Passion - curious and humble, we inspire people to make healthy choices.

- Growth - pursuing wellness with intention, we create and embrace good energy.

**Our Benefits **

- 401k match

- Annual bonus eligibility

- Three weeks of vacation time

- Paid holidays and 8 Pressed Days (additional days off)

- Medical, dental, and vision insurance

- Flexible Spending Account

- Generous paid parental leave

- Employee Referral Program

**About the Role **

The Senior Director of Wholesale Marketing is responsible for translating company and brand strategy into clear, channel-specific plans that drive velocity and profitable growth across Off-Premise and Foodservice/On-Premise (FSOP) channels. This role does not own brand strategy or sales execution. Instead, it ensures that both are effectively connected — turning high-level strategy into practical, executable programs that perform in-market. This is a commercially minded marketing role that requires deep wholesale experience and a strong bias toward execution.

**Key Responsibilities **

~~Channel Strategy Translation ~~

- Translate VP Strategy direction into channel-specific “plans to win” across grocery, convenience, club, and FSOP.

- Steward the translation of channel plans into account-specific plans for key accounts.

- Define how brand campaigns and priorities show up in wholesale environments.

- Establish channel-level success metrics (velocity, trial, repeat, ROI).

~~Program & Activation Strategy ~~

- Define what programs / toolkits should exist to drive performance:

- Promotion role and structure (guardrails, not execution).

- Activation approach (in-store, retail media, FSOP programs).

- Launch, sustain, and recovery frameworks.

- Ensure programs are simple, scalable, and executable by Sales.

~~Investment Strategy & Allocation ~~

- Own how marketing investment is allocated across wholesale channels and account segments.

- Define levels of support by channel, program, and initiative.

- Ensure investment decisions are consistent, scalable, and ROI-driven.

- Support VP Strategy in management of activation budget.

~~Channel-Level Planning & Guidance ~~

- Support development of playbooks and guidance for Sales, brokers, and partners.

- Define how programs should show up by channel (not by individual account).

- Ensure plans reflect real-world retail and FSOP dynamics.

~~Performance Framework & Optimization ~~

- Define KPIs and measurement frameworks across wholesale channels.

- Evaluate performance at a channel, program and Tier 1 account level.

- Identify what to scale, adjust, or stop.

- Lead cross-functional meetings to drive planning, execution, performance reviews.

- Build repeatable playbooks that improve efficiency and effectiveness.

**Qualifications **

- 10+ years in CPG, beverage, or related industry.

- Deep experience across Off-Premise and FSOP channels.

- Marketing background in the following:

- Trade / shopper marketing

- Retail or commercial strategy

- Marketing activation planning

- Retail Media

- Must be legally authorized to work in the United States without restriction.

Pressed Juicery, Inc. participates in the E-Verify program. Please visit https://pressed.com/careers to learn more about the E-Verify program.

Sr. Director, Wholesale Marketing

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