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Allow us to clarify some common misconceptions:
1) The reason we post so many job ads is because LinkedIn organizes all job postings by location. So, the only way to reach candidates all over the world is to post multiple ads in every city you want to hire from. Most recruiters don't bother because it's too time consuming... but we're not most recruiters.
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It's hard, but it's worth it!

Industry: IT Services and IT Consulting
Company Size: 5,001-10,000 employees

Crossover

Savvy Admin PROD

You are not seeking to manage campaigns. You want to own growth.

Most marketing leadership positions measure success through impressions and activity. This role measures enrollments. At gt.school, demand is already present. Families are actively searching for a credible, high-performance K–8 experience designed for gifted learners. Our AI-powered model accelerates mastery and enables students to pursue advanced interests and real-world skills. The product delivers results. The market is prepared.

What we require now is a marketing leader capable of converting demand into scale.

You will own the complete enrollment engine for GT Anywhere and shape brand strategy across virtual, campus, and summer programs. Your mandate is clear: convert high-intent demand into 1,000 enrolled families while establishing gt.school as the trusted authority in gifted K–8 education.

There is no inherited playbook. You will architect the funnel, define positioning, run experimentation, and construct a reliable execution machine using agencies, freelancers, and tools. You will operate with autonomy and direct accountability for outcomes.

If you want ownership of a real target and the authority to build the system that delivers it, we should talk.

**What You Will Be Doing**

- Owning the complete enrollment funnel for GT Anywhere with direct accountability for enrollments, conversion rates, and CAC

- Designing and executing continuous experimentation to identify and eliminate high-impact conversion bottlenecks

- Constructing the annual marketing strategy across virtual, campus, and summer programs, including positioning, segments, channel mix, budget allocation, and measurable objectives

- Establishing a high-velocity execution system that consistently delivers through agencies, freelancers, and marketing tools

- Partnering directly with enrollment and school teams to translate family feedback into sharper messaging and higher-converting creative

**What You Won’t Be Doing**

- Running awareness-only campaigns without enrollment accountability

- Serving as a request-taker for ad hoc marketing tasks with unclear ROI

- Waiting on slow approvals or large bureaucratic teams to execute

- Optimizing for vanity metrics disconnected from enrolled families

**VP Of Marketing Key Responsibilities**

Construct and operate a full-funnel growth engine that converts existing demand into 1,000 enrolled families while positioning gt.school as the category-defining brand in gifted K–8 education.

**Basic Requirements**

- Bachelor's degree (BA or equivalent)

- 10+ years of experience owning full-funnel marketing strategy and measurable outcomes in startup, technology, or high-growth environments

- Demonstrated accountability for hard conversion metrics such as enrollments, revenue, CAC, and conversion rates

- Strong funnel analytics capability with a track record of diagnosing issues and prioritizing high-impact improvements

- Experience defining brand strategy, positioning, and messaging at a company level

- Proven ability to build and manage scalable execution systems using agencies, freelancers, and marketing technology

- Ability to work full-time (40 hours/week) in a remote role based in the United States

**About Gt.school**

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

**Because that's where genius lies.**

**GT School is where gifted minds turn potential into power.**

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

**Working with us**

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-5750-US-Charlott-VPofMarketing.001

VP of Marketing, gt.school (Remote) - $200,000/year USD

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