We make footwear and apparel for training and for daily life. Our mission is to help people get stronger—physically, mentally, and emotionally. We’re here to support in the daily pursuit to be better. 

NOBULL products are built to work. But they won’t do the work for you.

Industry: Sporting Goods Manufacturing
Company Size: 201-500 employees

NOBULL

Savvy Admin PROD

NOBULL is a no bullsh*t training-inspired wellness brand. Built to support you in your pursuit of physical, mental, and emotional strength. NOBULL is known for their best-in-class, award-winning footwear. With options across training, lifestyle and nutrition, NOBULL has the tools for anyone who wants to be a better version of themselves and get stronger physically, mentally and emotionally. Our team is comprised of talented entrepreneurs, passionate industry professionals, and hardworking creatives from a variety of backgrounds.

We are seeking an experienced and dynamic Product Marketing Manager. The successful candidate will own and drive product storytelling across footwear and apparel from early product positioning through launch execution. This role requires someone who can operate with autonomy in a fast-paced, scrappy environment, translating product into clear, compelling narratives and bringing them to life across channels.

**Responsibilities:**

- Develop and implement comprehensive product marketing plans to support the launch and growth of new and existing products

- Create compelling product messaging and positioning that differentiates our products in the market with an eye for detail

- Develop and own product briefs: translating product into clear, compelling stories for creative and cross-functional teams

- Strong communicator + presenter: comfortable presenting to leadership, taking feedback, and pushing work forward

- Highly organized: able to manage multiple projects, timelines and deliverables simultaneously

- Scrappy + solutions-oriented: someone who steps in, figures things out, and is proactive in their contributions

- Creative thinker: not just executing, but helping elevate how we show up in market

- Collaborate with marketing counterparts, along with cross-functional teams including Product Development, Merchandising, and Sales

**Qualifications:**

- Bachelor’s degree in Marketing, Business, or related field. MBA preferred

- Minimum of 5 years of experience in product marketing, brand management or integrated marketing, preferably in the footwear, apparel, fitness or wellness industry

- Proven track record of successful product launches and marketing campaigns

- Strong analytical skills and ability to interpret market data and trends

- Excellent written and verbal communication skills

- Ability to work collaboratively in a fast-paced, team-oriented environment

- Creative thinker with a passion for wellness and health products

- Proficiency in marketing tools and software

If you are an applicant located in California, please review our California Applicant Privacy Notice, which explains the categories of personal information that we collect and the purposes for which we use such personal information.

Unsolicited resumes from external staffing agencies will not be accepted.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. External Recruiters, please note, unsolicited resumes will not be accepted.

The base salary range listed here represents the anticipated low and high end of the salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of NOBULL’s total compensation package for employees. Other rewards may include annual discretionary bonuses. In addition, NOBULL provides a variety of benefits to employees, including 100% employer paid health insurance coverage (medical, dental, and vision), Health Reimbursement Arrangement, Flexible and Health Spending Accounts, life and disability insurance, a generous 401K employer matching program, 12 paid holidays a year, an unlimited paid time off (PTO) policy (with PTO available for both vacation and sick time purposes), and parental leave benefits. All eligible employees receive an award of incentive units under the company’s equity incentive plan.

Manager, Product Marketing

Our mission at WHOOP is to unlock human performance. We believe everyone has an inner potential. A potential to perform at their highest level. We believe this potential can be harnessed by uncovering secrets your body is trying to tell you.
#UnlockYourself

Industry: Wellness and Fitness Services
Company Size: 501-1,000 employees

WHOOP

At WHOOP, we are on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Senior Lead, AI & Core Product Marketing to own positioning and drive go-to-market execution for WHOOP AI and the core software experience. This role will translate complex product innovation into clear, compelling member value and ensure launches are delivered with rigor, alignment, and measurable impact. As a senior individual contributor, you will partner closely with Product, Brand, Lifecycle, and Analytics teams to bring new features to market and accelerate adoption, engagement, and retention.

**Responsibilities**

- Define positioning and messaging for WHOOP AI and core product features, translating technical capabilities into differentiated, member-centric value propositions

- Drive end-to-end go-to-market execution for feature launches, including launch briefs, messaging documents, cross-functional timelines, and readiness alignment

- Partner with Product leadership to bring voice-of-member and market perspective into roadmap discussions, ensuring features are built and launched with clear customer value

- Collaborate with Brand, Creative, Lifecycle, and Growth teams to activate launches across channels and ensure cohesive storytelling

- Establish clear success metrics for launches in partnership with Analytics, and use performance insights to refine messaging and improve feature adoption

- Maintain awareness of competitive landscape and emerging AI trends to continuously sharpen positioning within your product surface area

**Qualifications**

- 8+ years of B2C product marketing experience, ideally within consumer technology, digital products, AI-enabled experiences, or subscription-based businesses

- Proven success leading go-to-market execution for software features or digital products with measurable impact on adoption, engagement, or retention

- Experience developing positioning and messaging for technical or AI-driven capabilities, with ability to translate complexity into clear consumer benefits

- Strong cross-functional operator with demonstrated ability to drive alignment and execution across Product, Brand, Creative, Lifecycle, and Analytics teams

- Excellent written and verbal communication skills, with experience building launch briefs, messaging frameworks, and enablement materials

- Data-informed mindset with experience defining launch KPIs and using performance insights to iterate and optimize

- Ability to operate autonomously in a fast-paced environment while managing multiple concurrent launches

- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

**This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.**

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility

The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.

At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.

The U.S. base salary range for this full-time position is $130,000 - $170,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.

These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

Product Marketing Senior Lead, AI & Core Product

Small business banking and money management tools to put you in complete control of what your business is earning, spending and saving. 

The official banking platform of Profit First. 

Bank with Relay for: 

✅ No fees or minimum balances that tie up cash flow
✅ Up to 20 checking accounts to organize income and expenses
✅ Spending management using 50 physical or virtual debit cards
✅ Payments and deposits via ACH transfers, checks and wires
✅ Secure, role-based access to team members and financial advisors
✅ Personalized customer support by email, phone or chat

-
Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

Industry: Banking
Company Size: 201-500 employees

Relay

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.

We’re looking for a **Senior Technical Writer **to join our fast-growing Product Marketing team. In this role, you’ll sit at the intersection of marketing, product, and product design—owning the in-product voice and ensuring the customer experience is clear, consistent, and aligned with our messaging and positioning. Your work will directly influence how customers understand, adopt, and get value from Relay’s products.

This is an ideal role for a technical writer who is strategic, customer-obsessed, and motivated by impact. You’ll partner closely with Product Design to shape in-product experiences, with Product Marketing to translate value propositions into clear user-facing language, and with customers directly to ensure our product speaks in their voice. Your goal is to remove friction, accelerate onboarding, and drive product usage through exceptional in-product communication.

To start, you’ll audit and refine copy across our product lines—building a consistent, scalable voice and system for how Relay communicates in-product. Over time, you’ll establish standards, frameworks, and processes that improve clarity, drive adoption, and support multi-product growth.

**Applicants must be located in the Greater Boston Area.**

**What You’ll Be Doing**

- In-Product Writing & UX Content Ownership: Own and evolve the voice and tone across the Relay product. Write, edit, and refine UI copy—including onboarding flows, tooltips, error states, and feature education—to improve clarity and usability

- Customer Understanding & Voice of Customer: Conduct customer interviews and partner with Product Marketing to deeply understand user needs, language, and mental models. Translate insights into clear, intuitive product experiences

- Adoption & Onboarding Optimization: Identify friction points in the user journey and improve onboarding, activation, and feature discovery through clearer, more effective in-product communication

- Product & Design Partnership: Collaborate closely with Product Management and Product Design to shape product experiences early—ensuring language supports user understanding, decision-making, and confidence

- Content Systems & Standards: Build and maintain writing guidelines, patterns, and frameworks that drive consistency and scale as the product grows

- Go-to-Market Alignment: Partner with Product Marketing to align in-product messaging with external positioning, campaigns, and launches—creating a seamless end-to-end customer experience

- Cross-Functional Collaboration: Work across Product, Design, Marketing, Growth, and Data to ensure product communication supports key business goals and customer outcomes

**Who You Are**

- You have 5+ years of experience in technical writing, UX writing, or content design, preferably in a B2B or fintech environment

- You have a strong portfolio of in-product writing that demonstrates clarity, simplicity, and impact on the user experience

- You think strategically about language—not just what to say, but how it drives behavior, adoption, and understanding

- You’re a customer champion—you engage deeply with customers and translate insights into messaging and positioning that resonates

- You are highly collaborative and influence product and design decisions through clear reasoning and strong communication

- You take pride in being a trusted voice of the customer when they’re not in the room

- You have exceptional project management skills and can lead and influence cross-functional stakeholders to act with urgency and meet objectives and deadlines

- You’re metrics-driven—you define KPIs, establish reporting requirements, and partner with the Data team to track progress through high-quality reporting

- You excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset

**The Interview Process**

- Stage 1: A 30-minute Google Meet video call with a member of the Talent team

- Stage 2: A 60-minute Google Meet video call with the Director, Product Marketing

- Stage 3: A 45-minute Google Meet video call with a member of the Leadership team

- Stage 4: A take-home case study followed by a 60-minute Google Meet video call with our team

**Our Compensation Approach**

We believe Relayers should feel rewarded for the impact they have on our mission and growth. Compensation follows impact. As impact increases, compensation grows, and we do not limit compensation changes to a once-a-year review cycle.

The annual salary range for this role is $135,000 USD to $165,000 USD.

For candidates who demonstrate full readiness for the defined scope of the role, the typical starting salary is $150,000 USD. Offers below this point reflect candidates we believe can grow into the full scope of the role with support and development. Offers above this point reflect impact that meaningfully exceeds the role’s defined expectations or an expanded scope from day one.

We encourage you to have a conversation with your recruiter and ask questions about compensation throughout the hiring process. For more information on our compensation philosophy and perks and benefits, visit our Candidate Hub.

**Why Relay Might Be the Perfect Fit For You**

- You push relentlessly for reinvention: You’re built to constantly ask, “How can this be better?” Change excites you and you drive it.

- You crave autonomy: We trust our team with big challenges and the freedom to solve them. If you’re someone who takes initiative, is comfortable taking risks, and seeks input when needed, you’ll find the freedom here empowering.

- You own your work: You take pride in your work, follow through on commitments, and feel a deep sense of responsibility for outcomes, not just tasks.

- You treat comfort as a red flag: You seek growth. When things feel too comfortable, you lean into change. You’re excited about stepping into the unknown and navigating new terrain to create something better alongside your team.

- You care about impact, not noise: You care deeply about the substance of your work. You measure success by results, not recognition and you let your work speak for itself.

- You’re energized by complexity and ambiguity: You enjoy tackling problems that don’t come with a playbook. You’re comfortable building from scratch, iterating as you go, and collaborating to shape the best path forward.

- You seek out feedback: We value directness, clarity, and respect. We believe honesty fuels great work and career growth. You see feedback as a tool for learning and improvement, and you know that open, honest dialogue is key to achieving the best results — together.

- You’re here for more than a job: At Relay, everything we do is in service of our mission to help small businesses thrive. To drive impact and have purpose here, that mission must matter to you too.

**What’s Important To Us**

Research shows that women-identifying and other marginalized individuals often apply only if they meet 100% of the qualifications. But no one is a perfect match on paper. If this role excites you, we’d love to hear from you and figure out together if it’s a great fit.

At Relay, we believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We are an equal opportunity employer and welcome people of diverse backgrounds, perspectives, and skills.

We will work with applicants to provide accommodations at any stage of the hiring process. If you require accommodations during the interview process, please email your Talent Partner, and we will work with you to meet your needs.

~~Disclaimer: For compliance reasons, all offers of employment at Relay are conditional upon a successful background check & employment verification through Certn. ~~

Senior Technical Writer

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