When Alabama Power Company was founded on Dec. 4, 1906, it was the beginning of more than simply an electric utility company. It marked the beginning of affordable, reliable electricity that would transform Alabama's economy and vastly improve the quality of life for its citizens.

For 100 years, Alabama Power's history has been intricately linked with that of the state it proudly serves.

Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.5 million homes, businesses and industries in the southern two-thirds of Alabama.

Industry: Utilities
Company Size: 5,001-10,000 employees

Alabama Power Company

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The Communications Specialist is responsible for proactively developing and executing strategic media plans that generate earned media coverage, strengthen Alabama Power’s reputation, and support business and operational priorities. This role requires strong judgment, creativity, disciplined planning, and the ability to work effectively across departments and with media partners.

**What Success Looks Like**

A successful Communications Specialist anticipates media opportunities, develops compelling and newsworthy story angles, aligns internal partners early, and executes with precision to secure positive earned media coverage. They act as a trusted advisor and, when needed, a confident on‑camera spokesperson.

**Key Responsibilities**

**Strategic Media Planning & Execution**

- Develop strategic communications and media plans aligned to reputation and business needs

- Identify proactive earned media opportunities and story ideas

- Plan around media cycles, deadlines, and reporter availability

**Story Development & Creativity**

- Translate operational and technical work into compelling, relatable stories

- Design creative, visual media opportunities that attract coverage

- Identify story angles that resonate with specific outlets and audiences

**Media Relations**

- Build and maintain strong relationships with reporters and media outlets

- Research reporters and tailor pitches to outlet interests and timing

- Pitch, coordinate, and secure earned media coverage across the state

**Stakeholder Collaboration**

- Identify and engage key internal partners early (e.g., Power Delivery)

- Leverage internal relationships to align messaging and logistics

- Coordinate across departments to deliver media‑ready stories

**Spokesperson & Content Development**

- Serve as an on‑camera spokesperson when appropriate

- Write clear, accurate, and engaging content for online and digital channels

- Ensure all messaging aligns with brand and reputation standards

~~Candidates that meet the below criteria are encouraged to apply:~~

**Required**

**Experience & Qualifications**

-  7-10 years of professional experience in communications, public relations, journalism, or media relations

- Demonstrated experience securing earned media coverage , not just writing or support work

- Proven ability to develop and execute media plans , not solely react to requests

- Strong experience pitching reporters and tailoring stories to specific outlets

- Experience working across multiple departments to deliver communications outcomes

- Excellent writing skills for external audiences and digital platforms

**Preferred**

- Experience serving as an on‑camera spokesperson or preparing leaders/employees for media

- Experience supporting a large, complex, or operational organization (e.g., utilities, infrastructure, industrial, or regulated environments)

- Existing media relationships in Alabama or the Southeast

- Experience managing communications tied to reputation, brand, or public trust

**Critical Skills & Capabilities**

- Strategic thinking and proactive planning

- Creative storytelling and strong news judgment

- Excellent written and verbal communication skills

- Strong relationship‑building with internal and external partners

- Effective time management and execution discipline

- Comfort representing the organization publicly and on camera

The successful candidate will work a hybrid schedule with four days being onsite and one remote ( ~~subject to change due to nature of work ~~ ) and report to the Media Relations Manager at Alabama Power's Corporate Headquarters in downtown Birmingham, AL.

Alabama Power provides safe, reliable, and affordable electricity to 1.5 million customers across the lower two-thirds of Alabama.

For more information, visit www.AlabamaPower.com and connect with the company on Facebook (Facebook.com/AlabamaPower), Twitter (Twitter.com/AlabamaPower), LinkedIn (Linkedin.com/company/alabama-power), and Instagram (Instagram.com/alabamapower).

Southern Company (NYSE: SO ) is a leading energy provider serving 9 million customers across the Southeast and beyond through its family of companies. Providing clean, safe, reliable and affordable energy with excellent service is our mission. The company has electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company, a leading distributed energy solutions provider with national capabilities, a fiber optics network and telecommunications services. Through an industry-leading commitment to innovation, resilience and sustainability, we are taking action to meet customers' and communities' needs while advancing our goal of net-zero greenhouse gas emissions by 2050. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and are the key to our sustained success. We are transforming energy into economic, environmental and social progress for tomorrow. Our corporate culture has been recognized by a variety of organizations, earning the company awards and recognitions that reflect Our Values and dedication to service. To learn more, visit www.southerncompany.com .

Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being. This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s). A summary of the benefits offered for this position can be found here https://seo.nlx.org/southernco/pdf/SOCO-Benefits.pdf . Additional and specific details about total compensation and beneﬁts will also be provided during the hiring process.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Identification: 18229

Job Category: Communications & External Affairs

Job Schedule: Full time

Company: Alabama Power

Communications Specialist (Media Relations)

At NaphCare, we believe in innovating to improve lives. We partner with local, state and federal government agencies to provide innovative healthcare, technology and administrative solutions for the correctional system. Our success has always been due to our people and our commitment to treating every patient with dignity. Above all, we aim to make a positive impact in the communities we serve. United by this belief, we work as a team to improve each and every life we touch. Join our team of trailblazers who are dedicated to making a difference.

Industry: Hospitals and Health Care
Company Size: 1,001-5,000 employees

NaphCare, Inc.

NaphCare is seeking an experienced and strategic **Public Relations Manager ** to lead the organization’s external communications and media strategy. This role will be responsible for maintaining and protecting the company’s reputation, managing proactive media outreach, supporting executive communications, and elevating the visibility of NaphCare’s healthcare leadership across the correctional healthcare industry.

The ideal candidate is a skilled storyteller and relationship builder who understands how to translate complex healthcare topics into clear, compelling narratives for media, partners, and the public.

**Responsibilities**

**Media Relations & Publicity**

-  Develop and execute a comprehensive media relations strategy to elevate the visibility of NaphCare and its subject matter experts.

-  Build and maintain relationships with healthcare, policy, and industry journalists.

-  Draft and distribute press releases, media advisories, statements, and talking points.

-  Pitch proactive stories highlighting innovation, patient care initiatives, partnerships, and industry leadership.

-  Coordinate media interviews and prepare executives with briefing materials and messaging.

**Strategic Communications**

-  Identify and develop newsworthy stories across the organization.

-  Partner with internal teams to communicate key company milestones, program launches, and facility partnerships.

-  Support corporate reputation management through thoughtful messaging and positioning.

**Executive & Thought Leadership**

-  Support leadership visibility through contributed articles, speaking opportunities, and media placements.

-  Develop executive messaging for industry events, interviews, and announcements.

-  Position NaphCare leaders as trusted voices in correctional healthcare

**Issues & Crisis Communications**

-  Assist in developing and maintaining crisis communication plans.

-  Provide guidance and messaging support during sensitive or high-visibility situations.

-  Monitor media coverage and public sentiment.

**Content & Reporting**

-  Write and edit high-quality external communications materials.

-  Track media coverage and measure PR performance metrics.

-  Provide regular reporting on media reach, sentiment, and impact.

**Qualifications**

-  Bachelor’s degree in Public Relations, Communications, Journalism, or related field.

-  5–8+ years of public relations or corporate communications experience.

-  Proven track record securing media coverage and managing press relationships.

-  Strong writing, editing, and storytelling skills.

-  Experience supporting executive communications and thought leadership initiatives.

-  Ability to manage multiple projects in a fast-paced environment.

-  Strong judgment when handling sensitive communications.

**Preferred Experience**

-  Healthcare, healthcare services, or regulated industry experience.

-  Experience with crisis or issues management.

-  Familiarity with healthcare policy, behavioral health, or correctional healthcare environments.

-  Media monitoring and PR analytics tools experience.

**Key Competencies**

-  Strategic communicator

-  Strong media instincts

-  Executive presence

-  Exceptional writer and editor

-  Collaborative and proactive problem solver

**Why Join NaphCare?**

NaphCare is one of the largest providers of healthcare services to correctional facilities throughout the US, and we are growing. If you have never considered a career in correctional healthcare, now may be the time! In addition to competitive salaries and generous employee benefits, we have opportunities for new graduates and experienced medical professionals, promote educational growth, and**strongly support career advancement within the company.**

**NaphCare Benefits For Full-Time Employees Include**

-  Health, dental & vision insurance that starts day one!

-  Prescriptions free of charge through our health plan, beginning day one

-  Lowest Cost Benefits!

-  Employee Assistance Program (EAP) services

-  401K and Roth with company contribution that starts day one!

-  Tuition Assistance

-  Referral bonuses

-  Term life insurance at no cost to the employee

-  Generous paid time off & paid holidays

-  Free continuing education and CMEs

If you would like to speak with me to learn more about this position and NaphCare, **apply directly to the position to initiate the application process **, and I’ll be in touch.

**Equal Opportunity Employer: disability/veteran**

**Want a better idea of what it’s like to work in a jail? ****See what our LPNs do:**

NaphCare - Life as an LPN - YouTube

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Public Relations Manager

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