Sixty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing the shopping experience and our associates are at the heart of it. When you join our Walmart family of brands, you’ll play a crucial role in shaping the future of retail, improving millions of lives around the world. 

We are ecstatic to have been named a Great Place to Work® Certified May 2023 – May 2024, Disability: IN 2023 Best Places to Work, and Fast Company 100 Best Workplaces for Innovators 2023.

This is that place where your passions meet purpose. Join our family and build a career you’re proud of.

Industry: Retail
Company Size: 10,001+ employees

Walmart

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Position Summary...Senior Manager, Brand Management – Licensed & Exclusive Brands

The Senior Manager, Brand Management leads the strategic positioning, governance, and cross-functional execution of Walmart’s proprietary and licensed brands. This role serves as the brand steward—ensuring each brand has a clear role, differentiated positioning, and disciplined execution across assortment, pricing architecture, customer experience, and partnerships.

This leader is responsible for managing complex licensing relationships and negotiations while building scalable processes that enable product development, design, sourcing, quality, merchandising, site, and marketing teams to bring brands to life consistently and profitably.

The role balances strategic brand leadership with operational rigor—protecting brand equity, mitigating risk, and ensuring customer-right outcomes.

What you'll do...Brand Strategy & Positioning

- Define and maintain clear brand positioning, guardrails, and value tiers (Good/Better/Best) across assigned brands.

- Translate customer insights, competitive assessments, and performance data into actionable brand strategies.

- Ensure assortment decisions align with brand architecture and long-term growth platforms.

- Lead brand refreshes, relaunches, and disciplined exits when brands no longer meet customer or business needs.

- Develop and maintain brand books, style guides, and “brand on a page” tools to drive clarity and consistency across teams.

Licensing & Contract Management

- Lead negotiation and management of licensing agreements and brand partnerships.

- Forecast and oversee royalty structures, ensuring margin accretion and financial compliance.

- Partner with Legal and Finance to structure contracts that mitigate risk and protect Walmart’s interests.

- Monitor performance against contractual obligations, service level agreements, and brand standards.

- Identify and resolve contract discrepancies, audit findings, and compliance risks.

- Lead structured sell-offs, renewals, exclusivity agreements, or brand exits when necessary.

Cross-Functional Brand Governance

- Establish and manage milestone processes that ensure brand integrity across product development calendars.

- Partner closely with:

- Product Development & Design (visual identity, materials, packaging standards)

- Sourcing & Quality (compliance, execution standards)

- Merchandising (assortment strategy, pricing architecture)

- Marketing & Site (content, launch execution, storytelling)

- Ensure proprietary and licensed items are aligned to approved brand categories and properly coded.

- Drive disciplined launch execution, including clear roles, timelines, and post-launch reviews.

- Remove operational barriers that create brand inconsistency or customer confusion.

Financial & Performance Stewardship

- Monitor brand-level performance metrics including GMV, margin, royalty impact, and inventory health.

- Provide performance readouts to licensors and internal stakeholders.

- Anticipate financial risks (inventory exposure, contract obligations, marketing commitments) and develop mitigation plans.

- Ensure pricing architecture supports EDLP and long-term brand equity.

Customer Experience & Brand Protection

- Safeguard brand integrity across in-store, digital, marketplace, and marketing channels.

- Lead brand-gating and enforcement efforts to prevent third-party misuse of proprietary brands.

- Ensure launches deliver a cohesive and customer-right experience across all touchpoints.

- Align assortment, storytelling, and pricing to create intuitive, trust-building customer journeys.

Leadership & Ways of Working

- Drive execution of complex, cross-functional initiatives in ambiguous and high-pressure environments.

- Establish clear agendas, decision frameworks, and follow-up mechanisms to ensure accountability.

- Influence without direct authority across internal and external partners.

- Coach and mentor associates and cross-functional team members.

- Promote a culture of ownership, urgency, and operational excellence.

**Key Skills & Capabilities**

- Strong brand management expertise

- Licensing negotiation and contract acumen

- Financial literacy (royalty modeling, margin impact, inventory risk)

Success in Role Looks Like

- Brands have clear guardrails and differentiated positioning.

- Licensing agreements are financially sound and risk-mitigated.

- Cross-functional teams execute consistently and on calendar.

- Launches are clean, cohesive, and customer-right.

- Risks are identified early and resolved proactively.

- Brand equity strengthens over time through disciplined governance.

Benefits & Perks:

Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people. Walmart Inc. participates in E-Verify. Learn more about applicant rights under Federal Employment Laws.

Who We Are

Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in a culture of belonging, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

**For Information About Benefits And Eligibility, See One.Walmart.**

The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include :

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**Minimum Qualifications...**

~~Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.~~

Minimum Qualifications: Bachelor’s degree in Business, Communications, Marketing, Business, or related field and 4 years’ experience in brand development and management, developing creative briefs, marketing, or related area OR 6 years’ experience in brand development and management, developing creative briefs, marketing, or related area.

**Preferred Qualifications...**

~~Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.~~

Microsoft Office - Excel, Vendor Management, Working on cross-functional teams or projects

Masters: Business Administration

Primary Location...

1700 Se 5th St, Bentonville, AR 72716, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

Senior Manager, Brand Management - Licensed & Exclusive Brands

V&V Supremo® is an award-winning producer of authentic Mexican cheeses, cremas, and chorizo, and the maker of Chihuahua® brand quesadilla cheese. Founded in 1964, it is now the nation’s oldest family-owned and operated Hispanic cheese company.

Industry: Food Production
Company Size: 201-500 employees

V&V Supremo Foods Inc

*Reviewing Applicants*

**Reports To: VP of Retail Sales **

**Location: **Bentonville, AR **(NW Arkansas) **

**FLSA Status: Exempt **

Compensation: $175,000-$195,000 Base Salary+ Sign on Bonus+ Sales Incentive Bonus

**POSITION SUMMARY **

**As the Director of National Accounts ** at VV Supremo, you will be responsible for driving the strategic growth of our food products across Walmart & Sam’s Club stores and their eCommerce platform. This role involves managing and optimizing sales performance, building key relationships with Walmart’s merchandising, and buying teams, and ensuring the effective execution of marketing and promotional strategies. A deep understanding of the retail food industry and Walmart’s business processes is essential, as well as the ability to thrive in a fast-paced, high-demand environment.

**PRIMARY RESPONSIBILITIES **

**·        Sales Strategy & Leadership: **

**Develop and implement a comprehensive sales strategy to enhance the visibility and sales of our products at Walmart and Sam’s Club, both in-store and online. This position serves as the primary liaison between VV Supremo and Walmart/Sam’s, managing relationships with Walmart's team and coordinating with external brokers. **

**·        Relationship Management: **

**Build and maintain strong relationships with key stakeholders at Walmart and Sam’s, including buyers, category managers, and internal teams, to maximize business opportunities and ensure optimal product placement and promotional support. **

**·        Leadership: **

**Proven track record of leading and managing a Broker sales force **

**·        P&L Management: **

**Oversee the P&L for Walmart accounts, ensuring profitability through effective margin management, pricing strategies, and cost control. Continuously monitor financial performance, identifying areas for improvement and growth. **

**·        Market Analysis & Insights: **

**Analyze market trends, consumer behavior, and Walmart-specific sales data to uncover new opportunities, emerging trends, and potential risks. Provide actionable insights to the leadership team to optimize business performance. **

**·        Promotions & Marketing Collaboration: **

**Partner with the marketing team to develop and execute promotional campaigns, in-store displays, and digital content that resonate with Walmart customers and drive sales. **

**·        Forecasting & Inventory Management: **

**Work closely with supply chain and inventory teams to ensure timely product availability at Walmart. Provide accurate sales forecasts and demand projections to prevent stockouts. **

**·        Reporting & Performance Tracking: **

**Track and report on sales performance, key metrics, and the ROI of sales initiatives to the executive team. Present monthly, quarterly, and annual reports on Walmart business performance. **

**MINIMUM QUALIFICATIONS **

**·        Experience: **

**Minimum of 7 years in food sales, with a strong focus on Walmart and Sam’s Club. **

**·        Large Company & Small company selling success **

**·        Strategic Thinking: **

**Strong strategic mindset with the ability to drive sales growth and navigate challenges. Proven experience in developing and executing successful sales strategies. **

**·        Relationship Building: **

**Exceptional skills in relationship-building and negotiation, with the ability to influence key stakeholders and manage major customer accounts. **

**·        Analytical Skills: **

**Proficiency in sales analytics, forecasting, and data-driven decision-making. Advanced knowledge of Excel and other business intelligence tools. **

**·        Communication: **

**Strong verbal and written communication skills, with the ability to present effectively to executives and collaborate cross-functionally. **

**·        Education: **

**Bachelor’s degree - MBA preferred. **

**·        Travel: **

**Must be able to travel 25% **

**Preferred Skills: **

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- In-depth knowledge of Walmart’s retail systems, processes, and operations.

- Strong understanding of food industry trends,

- Familiarity with digital and eCommerce platforms, particularly Walmart’s online marketplace.

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**WORK ENVIROMENT & PHYSICAL REQUIREMENTS **

The work environment for this role is typically an office setting, with most tasks performed at a desk using a computer. Daily responsibilities involve extended periods of sitting, frequent use of a computer, keyboard, and mouse for data entry, analysis, and report generation. Occasional need to lift or carry documents or files weighing up to 15 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

~~V&V Supremo Foods is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. We are committed to providing a fair and inclusive environment where all employees and applicants have equal opportunities to succeed ~~

Director of National Accounts

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